Dubai government created the Dubaisouth, a new city/municipality of mixed asset class, with its infrastructure built around the state of the art airport, Al Maktoum. The ambition was to create a world class business, residential and tourism hub, to attract local and international investments.
The vision was to create a web and mobile site that would match their aspirations for the city and take the user on a personalised digital experience, making it easy for new businesses to expand into the Middle East.
This website needed to allow visitors to find an array of local information. Businesses needed to be able to access agencies and authorities for entry into the Dubai market, including information on taxes and tariffs. Residents also required information on locality and education, as well as visa and residency requirements.
Create customers for life
Dreamtek utilised their gold partnership with Sitecore to develop a vanilla forum platform. Sitecore is the global leader in customer experience management, allowing businesses to own the experience they deliver to their customers and prospects. This produced an enterprise level content management system which included digital marketing integrated within.
As well as a fully integrated and personalised experience for the end user, through the digital marketing system, the client received a full analytics programme to track and follow visitors’ pathways through the site.
Dreamtek will also be providing training and maintenance packages for subsequent years to ensure a fully functional package.