Jazan Economic City (JEC) was launched in realization of the vision of the Custodian of the Two Holy Mosques to create prosperity for all regions in the Kingdom, bringing national investments to accelerate the economic development of Jazan and to benefit its people.
This was our first digital assignment in Saudi Arabia and a great opportunity for us to work alongside Saudi Aramco to deliver this exciting project for JEC.
An User Centered Approach
Our UAE team were mobilised and kicked off the project as always with strategy and design workshops with all of the stakeholders of the project. Our methodical approach to user experience design starts with the user-journeys and aligning these personas with the key objectives of the business.
Once we have a full understanding of this then extensive wire-framing and content discussions follow to enable us to build up the architecture of the site with a logical and user centric design.